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Amazon’s Prime Video lands unique NFL playoff sport subsequent season

Amazon Prime Video brand displayed on a telephone display and Amazon Prime Video web site displayed on a display within the background are seen on this illustration picture taken in Krakow, Poland on July 26, 2022.

Nurphoto | Getty Photos

Amazon‘s Prime Video has gained the unique rights to stream a Nationwide Soccer League playoff sport subsequent season, a supply acquainted with the matter instructed CNBC.

The corporate earned the proper to safe the sport by hitting sure viewership metrics this previous season as a part of its “Thursday Evening Soccer” settlement with the league, the supply stated. In 2021, Amazon agreed to pay about $1 billion a yr for the unique rights to Thursday Evening Soccer.

Final month, NBCUniversal’s Peacock confirmed an NFL Wild Card sport between the Kansas Metropolis Chiefs and the Miami Dolphins, marking the primary time a playoff sport was broadcast solely on a streaming service.

NBCUniversal had regarded to maintain the streaming-only playoff matchup subsequent season, in accordance with The Wall Road Journal, which first reported on Amazon’s newest cope with the the NFL.

Amazon and the NFL declined to remark. A consultant from NBCUniversal did not instantly reply to a request for remark.

Amazon is betting closely on sports activities broadcasting with the hope that it’s going to increase its Prime membership. The Prime subscription program, which expenses $139 per yr for a number of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has stated there are 80 million energetic Prime Video households within the U.S.

— CNBC’s Stephen Desaulniers contributed reporting.

Disclosure: NBCUniversal is the mother or father firm of Peacock and CNBC

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