In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally received a uncommon probability to speak with the senior vice chairman of {hardware} applied sciences, Johny Srouji, and Apple’s senior vice chairman of {hardware} engineering, John Ternus, concerning the firm’s push into the complicated enterprise of customized semiconductor improvement, which can also be being pursued by Amazon, Google, Microsoft and Tesla.
In contrast to conventional chipmakers resembling Nvidia and Intel, Apple shouldn’t be making silicon for different firms.
“As a result of we’re probably not promoting chips outdoors, we give attention to the product,” Johny Srouji mentioned. “That offers us freedom to optimize, and the scalable structure lets us reuse items between completely different merchandise.”
Watch the complete interview to listen to the executives discuss AI, its newest A17 Professional chip, working with manufacturing companion Taiwan Semiconductor Manufacturing Firm and extra.
