Apple CEO Tim Cook dinner greets prospects buying Apple’s new iPhone 15 throughout a launch occasion on the Fifth Avenue Apple Retailer in New York Metropolis on Sept. 22, 2023.
Alexi Rosenfeld | Getty Photographs
Apple mentioned on Saturday that it’ll challenge a software program replace that will deal with buyer complaints in regards to the newest iPhone 15 fashions, launched simply over every week in the past, working scorching.
Apple mentioned that the brand new iPhone fashions had been working scorching due to a mix of bugs in iOS 17, bugs in apps, and a short lived set-up interval.
An Apple spokesperson instructed CNBC:
“We’ve recognized a couple of circumstances which may trigger iPhone to run hotter than anticipated. The machine could really feel hotter in the course of the first few days after organising or restoring the machine due to elevated background exercise. We’ve additionally discovered a bug in iOS 17 that’s impacting some customers and can be addressed in a software program replace. One other challenge includes some latest updates to third-party apps which are inflicting them to overload the system. We’re working with these app builders on fixes which are within the means of rolling out.”
After Apple launched the brand new iPhone 15 fashions earlier this month, consumer complaints on Apple’s boards, Reddit, and social media counsel that each one 4 fashions can get hotter than anticipated throughout use. CNBC’s evaluation of the brand new iPhone Professionals additionally famous the iPhone 15 Professional Max bought scorching.
“I simply bought the iPhone 15 Professional at the moment and it is so scorching i am unable to even maintain it for very lengthy!” wrote one commenter on Apple’s boards.
Apple’s new high-end fashions, the $999 iPhone 15 Professional and $1,199 iPhone 15 Professional Max have a redesigned titanium enclosure with an aluminum body to make them simpler to restore. The issue with the brand new fashions overheating was not associated to the titanium chassis design, Apple mentioned.
As an alternative, Apple factors to bugs with particular apps and a bug in iOS that may be mounted with software program updates. Apple mentioned {that a} forthcoming iOS 17 replace to handle the difficulty will not cut back the efficiency of the units.
Apple’s web site says that customers could discover telephones feeling hotter after they’re arrange from a backup, after they’re wirelessly charging, utilizing graphics-heavy apps or video games, or streaming high-quality video. Apple says that it is regular for units to be heat after they’re being closely used, and if iPhones do not show a temperature warning, they’re protected to make use of.
Nonetheless lengthy traces
Folks wait in line to enter an Apple Retailer in New York, because the iPhone 15 is launched, September 22, 2023.
Scott Mlyn | CNBC
To this point, the brand new iPhones look like promoting effectively, with ship occasions for the units generally stretching out for weeks, and lengthy traces showing in entrance of Apple shops on launch day.
“Apparently, lead occasions for the 15 Professional Max, 15 Plus and 15 are monitoring extra elevated relative to their predecessors (e.g., iPhone 14 Sequence), and the 15 Professional Max is boasting the very best lead time we’ve seen traditionally throughout all SKUs since we’ve been monitoring lead time information,” JPMorgan analysts wrote in a observe final week.
However one notable Apple provide chain analyst, Ming-Chi Kuo, mentioned final week in a weblog submit that the iPhone 15’s warmth downside might harm gross sales.
Apple has confronted high-profile launch points prior to now however they have not severely impacted the corporate’s long-term outlook.
The iPhone 4, launched in 2010, had a design flaw that would result in calls being dropped. Apple provided free circumstances to ameliorate the issue. In 2012, shortly after the launch of the iPhone 5, Apple CEO Tim Cook dinner apologized for Apple Maps being buggy and unreliable. The iPhone 6 launched in 2014 was criticized for bending underneath strain.
